Day 52: Tagline for Rivendell of the Ozarks


If you know me at all, you know I am a huge fan of JRR Tolkien. His writings have greatly influenced my life. And the recent Peter Jackson movie adaptations of Lord of the Rings and now The Hobbit have brought those stories to life for me. There are many life lessons contained within the books and the films. About 12 years ago, a vision was born in me. I longed to create a place much like Rivendell in Tolkien’s stories, and invite people to stay there for a time, disconnecting from the busyness of their lives and reconnecting with who they really are.  Rivendell would be a place to rest, heal, reflect, and be restored, surrounded by beauty, nature and a peaceful, joyful atmosphere.

I’ve carried that dream for many years. And then two years ago, I realized that Rivendell is a reflection of me. I am Rivendell. What I hoped to offer someday, I can offer now. I don’t have the wooded acreage and the cottages and the trails to explore, yet. But I can create space, now, that allows others to discover who they are. I can offer out of my heart all that I long to offer someday in a place called Rivendell. More specifically, Rivendell of the Ozarks.

Today’s first is a stepping stone from where I am, to where I want to be. There are many planned firsts this year that will help my dream take shape. Today, I created a tagline for Rivendell of the Ozarks. This seems like a very simple task, and in some ways, it is. And yet I’ve thought about it all day! Before I create a logo, I wanted to consider what I am offering, and how that can be expanded upon. So the words are important to me.

Here is my tagline:

Rivendell of the Ozarks

Relax  Reflect  Refresh

Much thinking….for those three words. However, I am laying a foundation that must be solid for that which will be built upon it. Those words capture the essence of what I want to offer in the future, and what I offer now.

I have a quote about Rivendell in my office. There is a phrase contained within it that states, “Rivendell is a haven of light…” Rivendell of the Ozarks is my light, and my gift, that I shine outward into the world.

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