Keller Williams Realty offers its agents an awesome class a couple of times a year. It’s called Ignite: Skills to Spark a Great Career. Although it is geared toward getting newer agents off to a phenomenal start, it’s also a great refresher course for experienced agents too. I’ve attended the class at least twice, as a student. For my first today, I taught Power Session 1: Rev Up, with my friend and KW colleague, Lisa Fletcher.
Last week Lisa and I met at Panera and went over the materials for the three hour class. We divided up the manual, each of us taking the chapters that resonated with us.
Ignite is designed to get agents into their businesses and into production as quickly as possible. There are 18 Power Sessions taught over the course of four weeks. It’s a journey of discovery as agents gain knowledge and experience.
Session 1: Rev Up begins with mindset and limiting beliefs, and moves through such topics as setting goals, customer service, building a database and creating powerful habits. Lisa did a great job of teaching the class about successful goal setting and tracking, lead generating and setting up a schedule that enforces new habits. She has a bright and easy flowing teaching style that is enhanced by her sense of humor. Lisa also shared stories from her own amazing real estate business.
I enjoyed talking to the class about mindset and the myths that can hamper a great business. What we think determines what we believe and how we feel and act. Our beliefs influence our results. It is so critical, in business and in life, to pay attention to what’s going on in our heads. We can question and shift our thoughts, which shifts everything else.
I taught the sections on building a database and leveraging resources by building a team of business professionals who can provide valuable services to clients. We discussed the unique values we bring to our clients and began creating a Value Proposition. This is a brief statement that lets clients and potential clients know who we are and what we can do for them. We had fun discussing powerful words that were meaningful to each agent. Those words are the basis for the Value Proposition.
My favorite section to teach today was about the Big Why. The Big Why is what motivates, inspires and brings joy while on the business journey. When obstacles arise, the Big Why will help each of us stay focused and keep us moving forward. I shared my Big Why, which has changed over the years. Initially it was to pay for my children’s college tuition. The Scotland trip was a Big Why. Taking my grandson Dayan to Italy for his 18th birthday is my current motivation. I will not disappoint that young man! My huge overarching Big Why is Rivendell of the Ozarks and being able to offer others a beautiful, peaceful place to relax, reflect and refresh. The agents in the class today shared wonderful Big Whys, powerful reasons to keep going when doubts or difficulties appear.
Lisa finished up class by sharing tracking forms to use on this journey. She encouraged the agents to attend all the sessions, and learn from the wealth of information available and from the dedicated agents who so freely share from their experiences.
Lisa and I were pleased with the afternoon session. Gary Keller, cofounder and chairman of the board of Keller Williams Realty, says, “Keller Williams Realty is a training and coaching company that just happens to be in the business of real estate!” I am honored and privileged to be a part of this progressive company!